I’m sure everyone has seen the Budweiser Super Bowl commercial slamming craft beer, and in turn it’s drinkers. In case you haven’t you can see it below.
Over night responses from brewers and fans a like began to pop up from mocking videos to a plethora of pumpkin peach ales. Here are a couple of the videos.
This really brought out the extreme opinions on each side of the argument about craft beer vs. mainstream beer. That’s something that I really try not to get involved in because I think each beer has it’s positives and place in American culture. Considering it all comes down to personal taste it’s really hard to say what is better anyway.
The whole debate made me think more about craft beer, and brewing craft beer. When Budweiser says “It’s not brewed to be fussed over” I think they are right to some degree. The more and more I drink craft beer the less and less I care about how “perfect” it is. I fully respect the people that try to brew beers as close to a specific style as they can get or enter their beers in competitions, but that’s just not for me.
I started getting a bit too wrapped up in figuring out what style my recent chocolate covered cherry beer would be. That’s when I decided that I don’t really care. It’s going to be a beer and, hopefully, it’s going to be a good beer.
I’m proud to say that I don’t brew my beer to be fussed over. I don’t brew my beer to be judged. The only judgement I care about is when someone sits down at my bar, pours a glass, has a taste, and says, “That’s a good beer”. To me the average craft beer drinker, or more importantly macro beer convert, enjoying my beer means more to me than any amount of first place ribbons a competition could give.
So to you I say, drink what you like and brew what you want to drink.